Generation Y

Being a Millennial by definition(Age 16-34), I found the study pretty interesting and right on. Original Post

• The Millennial generation is poised to leave its mark on the world—and its dollars in the cash registers of restaurants and stores in the U.S. 

• Millennials—both men and women—are knowledgeable about clothing, like buying it, and are forming strong brand preferences. 

• To keep these shoppers coming, savvy owners of malls and mall stores will focus on six key principles of attraction.